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Once these questions are answered, you can pick a vertical or genre to hone in on.

It’s all about determining the type of app you want to make, the amount of investment you’re willing or able to put into it, and how you want to monetize. relatively cheap to make, and can also offer huge returns. So while mid- and hard-core titles across the strategy, MMORPG and casino spaces pull in the most consumer dollars, they aren’t necessarily bringing the most value. For hyper casuals, in-app advertising is the key way that revenue is generated. Not all gaming apps monetize via consumer spend, however. The same report reveals these to be the top subgenres by consumer spend:

However, a high number of downloads doesn’t always translate to a high revenue share.